{"id":2207,"date":"2020-12-23T02:50:45","date_gmt":"2020-12-23T02:50:45","guid":{"rendered":"http:\/\/thepongroup.com\/delphi\/?p=2207"},"modified":"2020-12-23T02:50:45","modified_gmt":"2020-12-23T02:50:45","slug":"what-if-everyone-bought-a-beverage","status":"publish","type":"post","link":"http:\/\/thepongroup.com\/delphi\/what-if-everyone-bought-a-beverage\/","title":{"rendered":"WHAT IF EVERYONE BOUGHT A BEVERAGE?"},"content":{"rendered":"<p>Those of us in the restaurant business know that some of the most\u00a0<em>profitable<\/em>\u00a0items sold in a restaurant are\u00a0<strong>beverages.<\/strong>\u00a0Beverages make up a\u00a0<em>significant<\/em>\u00a0part of the bottom line for nearly\u00a0<strong>every<\/strong>\u00a0restaurant from\u00a0<strong>QSR<\/strong>\u00a0to\u00a0<strong>Casual<\/strong>\u00a0Dining and even\u00a0<strong>Fine<\/strong>\u00a0Dining. So, what if restaurant owners could increase their beverage sales by 10% to 15% overnight with some simple ideas? I probably have your attention right about now.<\/p>\n<p>QSR operators know the\u00a0<em>struggle<\/em>\u00a0they have promoting their LTO\u2019s and other featured items. Competing for merchandising space is a\u00a0<strong>daily<\/strong>\u00a0challenge.\u00a0<strong>Everyone<\/strong>\u00a0needs to put up the\u00a0<strong>POP<\/strong>\u00a0for the new burger or taco or chicken sandwich. Operators also need to feature\u00a0<em>beverages<\/em>\u00a0to remind customers to buy that\u00a0<em>very profitable add-on item<\/em>.<\/p>\n<p>Soft drink sales are\u00a0<strong>shrinking<\/strong>\u00a0these days as tastes change and people look for\u00a0<strong>alternatives<\/strong>\u00a0like coffee-based beverages, smoothie beverages and other creative concoctions. Putting up a POP with\u00a0<strong>Coke<\/strong>\u00a0or\u00a0<strong>Pepsi<\/strong>\u00a0featured on it seems fairly old fashioned and may not be as effective as it was 10 years ago. So, the question remains \u201chow can QSR\/Fast Casual and restaurant operators\u00a0<strong>effectively<\/strong>\u00a0promote\u00a0<em>profitable<\/em>\u00a0beverages\u201d?<\/p>\n<p><strong>Digital menus<\/strong>\u00a0are popping up\u00a0<em>everywhere<\/em>\u00a0and they have\u00a0<strong>revolutionized<\/strong>\u00a0the QSR menu board. The capability of a digital menu is only\u00a0<strong>now<\/strong>\u00a0being explored and the industry is finding they are\u00a0<strong>tremendously<\/strong>\u00a0effective attention getters, increasing sales of featured items and presenting food items in a\u00a0<em>very<\/em>\u00a0appetizing fashion. Beverages are only\u00a0<strong>one<\/strong>\u00a0of the areas that operators can enjoy higher sales when implementing a digital menu strategy. A subtle video of an\u00a0<strong>ice-cold smoothie<\/strong>\u00a0in a cup with sweat dripping down the side makes the drink look\u00a0<strong>so\u00a0<\/strong>much more enticing and people will buy more of them. With the proper\u00a0<em>visual,<\/em>\u00a0customers may also\u00a0<strong>increase\u00a0<\/strong>the\u00a0<strong>size\u00a0<\/strong>of the beverage they purchase.<\/p>\n<p>Another method of increasing beverage sales is to utilize a\u00a0<strong>pre-sell board<\/strong>\u00a0at the drive-thru. About 60% to 70% of QSR business is done at the drive-thru and it is\u00a0<strong>crucial<\/strong>\u00a0that operators squeeze\u00a0<em>every<\/em>\u00a0dollar of\u00a0<em>profit<\/em>\u00a0out of\u00a0<em>every<\/em>\u00a0transaction at the drive-thru. Digital pre-sell boards are\u00a0<strong>extremely<\/strong>\u00a0effective in setting the stage for the customer to make his or her purchase. Digital pre-sell boards\u00a0<strong>precede<\/strong>\u00a0the drive-thru menu board and communicate effectively to the people in the cars as they wait their turn to order. One of the\u00a0<strong>significant<\/strong>\u00a0benefits of a digital pre-sell menu at the drive-thru is the\u00a0<em>versatility<\/em>\u00a0and\u00a0<strong>ability<\/strong>\u00a0of these tools to change messaging. A QSR may have a new sandwich they\u2019re introducing and want to communicate to\u00a0<strong>every<\/strong>\u00a0customer. The digital pre-sell board can do this\u00a0<strong>very<\/strong>\u00a0effectively and at the same time remind customers to order a beverage with their order.\u00a0<strong>Rotating messages<\/strong>\u00a0are very\u00a0<em>easy<\/em>\u00a0to program into a digital pre-sell drive-thru board.\u00a0 Messages, images and photos can get lost in the drive-thru menu board and customers can get\u00a0<strong>confused\u00a0<\/strong>not knowing where to look for a specific item. Beverages are sometimes relegated to the bottom corner of the menu board which happens to be the\u00a0<strong>least<\/strong>\u00a0conspicuous place for the most profitable item. A digital pre-sell menu board brings beverages\u00a0<strong>front<\/strong>\u00a0and\u00a0<strong>center<\/strong>\u00a0to the customer\u00a0<strong>well before<\/strong>\u00a0ordering, increasing the probability the customer will order a featured drink or soft drink.<\/p>\n<p>Another way to remind customers to purchase a beverage is at the\u00a0<strong>very<\/strong>\u00a0last point before they pull up to the pick-up window. Some\u00a0order confirmation systems\u00a0can be set to intelligently\u00a0<strong>up-sell<\/strong>\u00a0items if they aren\u2019t ordered. If a customer orders a\u00a0<strong>burger<\/strong>\u00a0and\u00a0<strong>fries,<\/strong>\u00a0an intelligent order confirmation system will know the order is missing a beverage and suggest one with a pop-up visual.\u00a0<strong>Order confirmation systems<\/strong>\u00a0not only create higher levels of\u00a0<em>customer<\/em>\u00a0<em>satisfaction<\/em>\u00a0by assuring customers their order was received properly but also can increase beverage incidence driving a higher ticket average and higher profits at the drive-thru.<\/p>\n<p>QSR operators with the objective of increasing beverage sales (who isn\u2019t?) should consider these\u00a0<strong>three<\/strong>\u00a0strategies:<\/p>\n<p>\u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Digital menu systems<\/p>\n<p>\u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Digital pre-sell boards at the drive-thru<\/p>\n<p>\u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Order confirmation systems with an up-sell feature<\/p>\n<p>QSR operators looking for\u00a0<strong>help<\/strong>\u00a0with strategies to\u00a0<strong>increase profits<\/strong>\u00a0should contact Delphi Display Systems. Delphi has the\u00a0<strong>most<\/strong>\u00a0reliable solutions for QSR operators in the industry and sells to the\u00a0<strong>largest<\/strong>\u00a0brands in the world. Delphi ships products to over 50 countries around the globe and has been in business for over 18 years. Quick serve restaurants are a\u00a0<strong>very\u00a0<\/strong>specialized discipline and Delphi knows this industry\u00a0<strong>well.<\/strong>\u00a0Delphi is willing to help you define the\u00a0<strong>right<\/strong>\u00a0solution for your business. Contact a Delphi sales rep for some sales and profit building ideas today. 1-800-456-0600<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Those of us in the restaurant business know that some of the most\u00a0profitable\u00a0items sold in a restaurant are\u00a0beverages.\u00a0Beverages make up a\u00a0significant\u00a0part of the bottom line for nearly\u00a0every\u00a0restaurant from\u00a0QSR\u00a0to\u00a0Casual\u00a0Dining and even\u00a0Fine\u00a0Dining. So, what if restaurant owners could increase their beverage sales by 10% to 15% overnight with some simple ideas? I probably have your attention right about now. QSR operators know the\u00a0struggle\u00a0they have promoting their LTO\u2019s and other featured items. Competing for merchandising space is a\u00a0daily\u00a0challenge.\u00a0Everyone\u00a0needs to put up the\u00a0POP\u00a0for the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"http:\/\/thepongroup.com\/delphi\/wp-json\/wp\/v2\/posts\/2207"}],"collection":[{"href":"http:\/\/thepongroup.com\/delphi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/thepongroup.com\/delphi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/thepongroup.com\/delphi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/thepongroup.com\/delphi\/wp-json\/wp\/v2\/comments?post=2207"}],"version-history":[{"count":1,"href":"http:\/\/thepongroup.com\/delphi\/wp-json\/wp\/v2\/posts\/2207\/revisions"}],"predecessor-version":[{"id":2209,"href":"http:\/\/thepongroup.com\/delphi\/wp-json\/wp\/v2\/posts\/2207\/revisions\/2209"}],"wp:attachment":[{"href":"http:\/\/thepongroup.com\/delphi\/wp-json\/wp\/v2\/media?parent=2207"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/thepongroup.com\/delphi\/wp-json\/wp\/v2\/categories?post=2207"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/thepongroup.com\/delphi\/wp-json\/wp\/v2\/tags?post=2207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}