{"id":2214,"date":"2020-12-23T02:55:15","date_gmt":"2020-12-23T02:55:15","guid":{"rendered":"http:\/\/thepongroup.com\/delphi\/?p=2214"},"modified":"2020-12-23T02:55:15","modified_gmt":"2020-12-23T02:55:15","slug":"revitalizing-the-qsr-brand-experience","status":"publish","type":"post","link":"http:\/\/thepongroup.com\/delphi\/revitalizing-the-qsr-brand-experience\/","title":{"rendered":"REVITALIZING THE QSR BRAND EXPERIENCE"},"content":{"rendered":"
\u201cI DIDN\u2019T WANT PICKLES\u201d<\/em><\/h5>\n

Has fulfilling an order\u00a0ever<\/strong>\u00a0gone wrong at the drive-thru? Hmm, let\u2019s see. Ah yes, there was the one time our friend, Eddie, asked for\u00a0no<\/strong>\u00a0pickles or onions but got a\u00a0double<\/strong>\u00a0dose of\u00a0each<\/strong>\u00a0in his sandwich. That\u00a0used to be<\/em>\u00a0Eddie\u2019s favorite fast food restaurant. The experience left him feeling\u00a0frustrated.<\/em><\/p>\n

Subconsciously, Eddie had stayed at the window and checked his bag as a result of the horror stories shared by his friends in which they drove off from the drive-thru only to find out their surprise when they got home.\u00a0No,<\/strong>\u00a0that would not be him. Eddie had to complain. He stayed parked at the drive-thru window until the attendant came back to address his concern. He knew he was holding up the line, but they should have got it\u00a0right,<\/strong>\u00a0he thought. Anxiously, he said to himself, \u201chopefully, the guy behind me doesn\u2019t start honking.\u201d Eddie was instructed to pull over to the side and had to wait another five minutes (eternity) for them to bring out his meal. It was\u00a0such<\/strong>\u00a0a waste of time for everyone involved. Eddie stopped going through the drive-thru at that restaurant. In fact, he just stopped going there all together.<\/p>\n

For many QSR brands, approximately 70% of business comes from the drive-thru, and customers, like Eddie, expect\u00a0more<\/strong>\u00a0than just quick service.<\/p>\n

So, what went wrong here? Information gaps create numerous possibilities for error between the order and fulfillment process. When Eddie pulled in to the drive-thru, he heard the speaker making strange noises and he could not hear clearly. Conceivably, the order taker could have heard Eddie incorrectly or made a mistake and entered something he did not order. However, Eddie didn\u2019t catch it because this QSR had not implemented technology solutions like high quality two-way communication systems and\u00a0drive-thru order confirmation displays<\/strong>.<\/p>\n

Advanced technology solutions\u00a0help<\/strong>\u00a0elevate and\u00a0differentiate<\/strong>\u00a0a QSR\u2019s brand experience. This restaurant\u00a0sure<\/strong>\u00a0could have used a wireless drive-thru headset system for sophisticated, high sound quality.\u00a0Especially,<\/strong>\u00a0one that features unique noise cancelling that can suppress background noise from the kitchen to the drive-thru speaker and result in improved communications with customers. In addition, this headset system could also feature an\u00a0alert,<\/strong>\u00a0which generates a headset voice prompt when vehicles exceed select day part targets at any timing point in the drive-thru to help\u00a0decrease<\/em>\u00a0waiting times and improve speed-of-service.<\/p>\n

This restaurant may want to\u00a0seriously<\/strong>\u00a0consider utilizing a software platform that integrates digital menu systems (indoors and drive-thru), vehicle timing, a wireless headset and communication system, and an\u00a0order confirmation system<\/strong>\u00a0along with point of sale data to provide an\u00a0instantaneous<\/em>\u00a0view into\u00a0critical<\/em>\u00a0operational performance data. However, given the various options that QSRs have when considering implementation of new technologies, it can be a\u00a0challenge<\/strong>\u00a0to navigate which path to take. Delphi Display Systems, the\u00a0leader<\/em>\u00a0in customer engagement and business optimization technologies for the QSR, is\u00a0committed<\/strong>\u00a0to make going through the drive-thru process much simpler, accurate, and cost and time efficient for both the restaurant\u00a0and<\/strong>\u00a0the customer.<\/p>\n

To learn more about Delphi\u2019s Insight\u00ae\u00a0technology platform for the QSR and how our solutions can help your top and bottom line, visit us at\u00a0www.delphidisplay.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cI DIDN\u2019T WANT PICKLES\u201d Has fulfilling an order\u00a0ever\u00a0gone wrong at the drive-thru? Hmm, let\u2019s see. Ah yes, there was the one time our friend, Eddie, asked for\u00a0no\u00a0pickles or onions but got a\u00a0double\u00a0dose of\u00a0each\u00a0in his sandwich. That\u00a0used to be\u00a0Eddie\u2019s favorite fast food restaurant. The experience left him feeling\u00a0frustrated. Subconsciously, Eddie had stayed at the window and checked his bag as a result of the horror stories shared by his friends in which they drove off from the drive-thru only to find […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"http:\/\/thepongroup.com\/delphi\/wp-json\/wp\/v2\/posts\/2214"}],"collection":[{"href":"http:\/\/thepongroup.com\/delphi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/thepongroup.com\/delphi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/thepongroup.com\/delphi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/thepongroup.com\/delphi\/wp-json\/wp\/v2\/comments?post=2214"}],"version-history":[{"count":1,"href":"http:\/\/thepongroup.com\/delphi\/wp-json\/wp\/v2\/posts\/2214\/revisions"}],"predecessor-version":[{"id":2215,"href":"http:\/\/thepongroup.com\/delphi\/wp-json\/wp\/v2\/posts\/2214\/revisions\/2215"}],"wp:attachment":[{"href":"http:\/\/thepongroup.com\/delphi\/wp-json\/wp\/v2\/media?parent=2214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/thepongroup.com\/delphi\/wp-json\/wp\/v2\/categories?post=2214"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/thepongroup.com\/delphi\/wp-json\/wp\/v2\/tags?post=2214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}