{"id":2216,"date":"2020-12-23T03:01:39","date_gmt":"2020-12-23T03:01:39","guid":{"rendered":"http:\/\/thepongroup.com\/delphi\/?p=2216"},"modified":"2020-12-23T03:03:09","modified_gmt":"2020-12-23T03:03:09","slug":"the-power-of-a-first-impression","status":"publish","type":"post","link":"http:\/\/thepongroup.com\/delphi\/the-power-of-a-first-impression\/","title":{"rendered":"THE POWER OF A FIRST IMPRESSION"},"content":{"rendered":"

Eddie knows that, \u201cYou never get a second chance to make a good first impression.\u201d\u00a0\u00a0 For his first date with Michelle he washed and waxed the car and wore his best jeans.\u00a0 When they stopped by their favorite quick service restaurant to order something along the way the images on the digital menu boards of the plump and juicy burger and crisp fries with steam rising off them really piqued their appetites.\u00a0 The food did not disappoint, and their first date was off to a spectacular start.\u00a0 Eddie and the restaurant had made great first impressions.\u00a0 He and Michelle would go out again soon, and be back to this great place to eat.<\/em><\/p>\n

 <\/p>\n

\n

\"By<\/a><\/p>\n

INDOOR DIGITAL MENU BOARD BY DELPHI DISPLAY SYSTEMS<\/h5>\n

According to a study in first impressions by Princeton University psychologists Janine Willis and Alexander Todorov, all it takes is a tenth<\/strong>\u00a0of a second to form an impression.\u00a0 Eddie took the time to present himself\u00a0well<\/strong>\u00a0for his date with Michelle. In creating successful relationships, appearance affects the outcome of whether we end up liking something or not. \u00a0Likewise, products and services\u00a0need<\/strong>\u00a0to make a great overall first impression to be successful in generating repeat customers.<\/p>\n<\/div>\n

QSR and Fast-Casual Restaurants have only a few short moments to make an impact and influence the buying behavior of a customer.\u00a0Engaging with customers is fundamental to build a good first impression and the most valuable asset of all:\u00a0repeat customers<\/em><\/strong>. Although employees are trained to be knowledgeable and answer\u00a0any<\/strong>\u00a0questions that may arise, digital signage can alleviate many customer concerns without taking up the employee\u2019s valuable time. Digital menu boards are a\u00a0great<\/strong>\u00a0way to enhance the customer experience and\u00a0enrich<\/strong>\u00a0a restaurant\u2019s first impression while offering many great benefits.<\/p>\n

SIX BENEFITS OF DIGITAL MENU BOARDS:<\/strong><\/p>\n

1. Video and animation\u00a0<\/strong>\u2013 Bring food to life!\u00a0 Imagine steam coming off a piping hot entr\u00e9e, condensation running down the cup of an ice-cold beverage, or sauce dripping onto a bottomless basket of fries. Moving visual images can be\u00a0effective<\/strong>\u00a0for drawing attention to specials, Limited Time Offers (LTO)s, etc. but proceed with caution. This feature should be used sparingly so as not to distract and confuse the customer, thereby impacting speed of service.<\/p>\n

2.<\/strong>\u00a0Dynamically cross-sell and upsell\u00a0<\/strong>\u2013Messages have an\u00a0increased<\/strong>\u00a0effect<\/strong>\u00a0on a customer\u2019s buying decisions when they are shown at the point-of-sale.\u00a0Automatically<\/strong>\u00a0display items based on what customers are ordering. Take advantage of numerous upselling opportunities and increase sales of high margin items.<\/p>\n

3.<\/strong>\u00a0Decrease printing costs\u00a0<\/strong>\u2013 trim spending by\u00a0eliminating<\/strong>\u00a0the need for repetitive printing and setup costs of traditional static menus. Save money on shipping costs of paper signage and back-lit boards as well as employee time spent replacing the signage.<\/p>\n

4.<\/strong>\u00a0Highlight menu items that matter most\u00a0<\/strong>\u2013 tailor the menu board to show different food items automatically according to\u00a0any<\/strong>\u00a0time of day (breakfast, lunch, dinner, after school, weekends, late night, etc.) and\u00a0boost<\/strong>\u00a0the\u00a0success<\/strong>\u00a0of promotional offerings, and even seasonal items.<\/p>\n

5.<\/strong>\u00a0Quickly update info in real-time\u00a0<\/strong>\u2013 changing prices is as easy as the click of a mouse. Promptly adjust to market rate fluctuations in food prices and supply changes. Are your calorie counts right? Update nutritional information effortlessly. Menu management tools allow you to make updates\u00a0remotely<\/strong>\u00a0and for multiple locations with a single click.<\/p>\n

6.<\/strong>\u00a0Speed ordering by providing the right details\u00a0<\/strong>\u2013 Ease frustrations by delivering aesthetically pleasing content to customers while waiting in line to order. High definition images and brightly colored layouts on flat screen systems can provide customers with greetings, special offers, up-sells, and\u00a0everything<\/strong>\u00a0they need to know while they are standing in line!<\/p>\n

Digital menus offer the opportunity to sell items\u00a0much<\/strong>\u00a0more effectively than a static menu board, and Delphi Display Systems brings the knowledge of how\u00a0subtle<\/strong>\u00a0differences<\/strong>\u00a0can make a big impact.<\/p>\n

The\u00a0Insight<\/em>\u00a0Engage\u00ae<\/strong>\u00a0software application is part of Delphi\u2019s full line of digital menu board products, and does more than display your menu, it\u00a0drives<\/strong>\u00a0sales. Through Engage, users have the option to manage and create content themselves or utilize Delphi\u2019s professional services to assist them. Either way, it\u2019s\u00a0easy<\/strong>\u00a0to add new items, change prices or photos, and it can all be done remotely.<\/p>\n","protected":false},"excerpt":{"rendered":"

Eddie knows that, \u201cYou never get a second chance to make a good first impression.\u201d\u00a0\u00a0 For his first date with Michelle he washed and waxed the car and wore his best jeans.\u00a0 When they stopped by their favorite quick service restaurant to order something along the way the images on the digital menu boards of the plump and juicy burger and crisp fries with steam rising off them really piqued their appetites.\u00a0 The food did not disappoint, and their first […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"http:\/\/thepongroup.com\/delphi\/wp-json\/wp\/v2\/posts\/2216"}],"collection":[{"href":"http:\/\/thepongroup.com\/delphi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/thepongroup.com\/delphi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/thepongroup.com\/delphi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/thepongroup.com\/delphi\/wp-json\/wp\/v2\/comments?post=2216"}],"version-history":[{"count":2,"href":"http:\/\/thepongroup.com\/delphi\/wp-json\/wp\/v2\/posts\/2216\/revisions"}],"predecessor-version":[{"id":2222,"href":"http:\/\/thepongroup.com\/delphi\/wp-json\/wp\/v2\/posts\/2216\/revisions\/2222"}],"wp:attachment":[{"href":"http:\/\/thepongroup.com\/delphi\/wp-json\/wp\/v2\/media?parent=2216"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/thepongroup.com\/delphi\/wp-json\/wp\/v2\/categories?post=2216"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/thepongroup.com\/delphi\/wp-json\/wp\/v2\/tags?post=2216"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}