{"id":2221,"date":"2020-12-23T03:06:34","date_gmt":"2020-12-23T03:06:34","guid":{"rendered":"http:\/\/thepongroup.com\/delphi\/?p=2221"},"modified":"2020-12-23T03:06:34","modified_gmt":"2020-12-23T03:06:34","slug":"improving-productivity-at-the-drive-thru","status":"publish","type":"post","link":"http:\/\/thepongroup.com\/delphi\/improving-productivity-at-the-drive-thru\/","title":{"rendered":"IMPROVING PRODUCTIVITY AT THE DRIVE THRU"},"content":{"rendered":"

WHAT COULD BE DIFFERENT AROUND HERE?<\/h4>\n

It was his 2-year anniversary as owner of Freddie\u2019s Fast Falafel, a standalone quick serve restaurant (QSR) specializing in Mediterranean foods and beverages that can be eaten on-the-go, including pita sandwiches and wraps. His restaurant concept had started out strong, but now was beginning to lag.<\/p>\n

<\/em><\/p>\n

Eddie, a loyal patron of Freddie\u2019s since the day they had opened, came in one day and shared, \u201cHey Freddie, lately my orders have been mis-packed and the drive thru has been taking really long. What\u2019s going on?\u201d<\/p>\n

<\/em><\/p>\n

Freddie kept thinking, \u201cThe restaurant has great food, friendly service, and a fantastic location, how can I get this back on track?\u201d<\/p>\n

<\/em><\/p>\n

Freddie proceeded to observe a few local QSRs that were doing great business. He found that the most successful drive thru services were speedy, their orders were accurate, and they had systems and technology in place that helped with performance. \u201cThis is what I want for my restaurant!\u201d he exclaimed.<\/p>\n

<\/em><\/p>\n

To Freddie, the solution was clear and in sight. He knew it was time for a renovation. Freddie was inspired to begin his search for the most advanced technologies in the industry.<\/em><\/p>\n

WHAT RESTAURANT OWNER DOESN\u2019T WANT TO DRIVE SALES, IMPROVE CHECK AVERAGES AND INCREASE PRODUCTIVITY?<\/strong><\/h4>\n

Like most QSRs, Freddie\u2019s Fast Falafel has 60-70 percent of its business go through the drive thru.<\/p>\n

A well-performing drive through operation has:<\/p>\n

    \n
  • Speed and execution<\/li>\n
  • Service attributes that meet or exceed customers\u2019 expectations<\/li>\n
  • An order confirmation system that ensures order accuracy<\/li>\n
  • Suggestive selling and timing methods in place<\/li>\n
  • A great overall experience<\/li>\n<\/ul>\n

    Oftentimes success in this business is determined by\u00a0partnering<\/strong>\u00a0with the\u00a0right<\/strong>\u00a0vendors<\/strong>\u00a0that can supply the technology to take your operation to the next level.<\/p>\n

    Freddie discovered that\u00a0Delphi Display Systems<\/strong>\u00a0offers a fully-integrated drive thru technology platform. The Delphi Insight\u00ae platform includes:<\/p>\n

      \n
    • Insight Track\u00ae speed-of-service timing and performance measurement,<\/li>\n
    • Insight Verify\u2122 order confirmation,<\/li>\n
    • Insight Inform\u00ae drive thru headset communication, and the<\/li>\n
    • Insight Engage\u00ae digital menu and content management system.<\/li>\n<\/ul>\n

      The integrated platform ensures restaurant operators that all<\/strong>\u00a0the technology works together right out of the box, and they have a\u00a0single<\/strong> contact for support and upgrades. After a phone call with Delphi\u2019s friendly and knowledgeable staff, his store was on its way to improving drive thru performance.<\/p>\n

      SO HOW DID HE DO IT?!<\/strong><\/p>\n

      A successful drive thru operation translates to\u00a0higher<\/strong>\u00a0customer satisfaction<\/strong>,\u00a0repeat<\/strong>\u00a0business,<\/strong>\u00a0and\u00a0more<\/strong>\u00a0profit.<\/strong>\u00a0Keeping track of metrics will\u00a0help<\/strong>\u00a0a QSR reach its goals and objectives.<\/p>\n

      \"\"<\/p>\n

      \n
      ORDER CONFIRMATION DISPLAY BY DELPHI DISPLAY SYSTEMS<\/h5>\n

      The Insight Track<\/strong>\u00a0solution provides\u00a0real-time<\/strong>\u00a0visibility<\/strong>\u00a0into drive thru performance. The system compares\u00a0speed-of-service<\/strong>\u00a0timing data with sales data down to the individual items ordered to present a detailed picture of their drive thru operation. Insight Track also automatically directs Freddie\u2019s team to\u00a0focus<\/strong>\u00a0on the area (for example order point or pick up window) that currently needs their attention most.\u00a0Soon, Freddie\u2019s Fast Falafel employees were reading up-to-the-second vehicle timing information on high-resolution in-store LCD screens to optimize the drive thru.<\/em><\/p>\n<\/div>\n

      The\u00a0Insight Verify Order Confirmation System\u00a0<\/strong>(OCS) ensures satisfied customers with drive thru order accuracy by confirming the customers\u2019 orders and upselling when appropriate. The\u00a0Endura\u2122 15V\u00a0 Order Confirmation Display<\/strong>\u00a0accompanies Insight Verify software, providing a bright, clear confirmation of the customer\u2019s order, thereby avoiding mis-packs.\u00a0As a result, Freddie\u2019s Fast Falafel saw a surge in check averages, improved speed-of-service, and an increase in customer satisfaction.<\/p>\n

      <\/em>Delphi\u2019s order confirmation systems are the most reliable in the industry, built to withstand the harshest of elements, and are covered by a 5-year warranty.\u00a0Freddie won\u2019t have to worry about replacing anything for a long time!<\/p>\n

      <\/em><\/p>\n

      \"\"<\/p>\n
      INSIGHT INFORM HEADSET<\/h5>\n

      Delphi\u2019s\u00a0Insight Inform Wireless Drive Thru Headset System<\/strong>\u00a0offers enhanced sound clarity, improved speed-of-service and a better customer experience. State-of-the-art noise suppression in the headset and customer mic make certain Freddie\u2019s customers and employees can hear each other\u00a0clearly<\/strong>\u00a0even with noisy vehicles or kitchens, thereby reducing customer frustration by getting the order right the first time. Now, Freddie\u2019s crew members can receive S-O-S (Speed-of-Service) Alerts, voice prompts in their headsets, when vehicles exceed day part targets at\u00a0any<\/strong>\u00a0timing point in the drive thru.\u00a0Before he knew it, Freddie\u2019s employees were making their targets!<\/em><\/p>\n<\/div>\n

      QSR restaurants have to make powerful and effective impressions quickly to influence a customer\u2019s buying behavior. Delphi\u2019s\u00a0Insight Engage<\/strong>\u00a0digital menu system offers many ways to enhance customer experience and increase sales via dynamic & flexible content. Delphi\u2019s\u00a0drive thru digital pre-sell and ordering menu boards<\/strong>\u00a0are fully sunlight readable, professional grade, high bright screens built with redundant player hardware and designed for high reliability 24\/7 operation.\u00a0Now, Freddie\u2019s customers won\u2019t have a problem quickly placing their orders at the drive thru!
      \n<\/em><\/p>\n

      Delphi\u2019s digital menu boards are supported by\u00a0Insight Engage<\/strong>\u00a0content creation and management software which is designed to turn drive thru and indoor menu boards into selling tools, creating interest and attention to the areas of the menu that drive profit to the bottom line. With all the tools necessary to manage the content for both outdoor and indoor digital menu boards, Freddie\u2019s Fast Falafel can begin to deliver compelling HD content for promotions and vibrant cross-sell and up-sell messages during the pre-sell and ordering stages of the drive thru process.\u00a0With Delphi\u2019s Insight platform in place, Freddie began engaging, influencing and optimizing sales and improving the customer experience in no time!<\/p>\n

      <\/em>Delphi\u2019s platform technology solutions can help restaurants create a\u00a0top notch<\/strong>\u00a0overall experience by engaging employees in a\u00a0culture<\/strong>\u00a0of\u00a0speed<\/strong>\u00a0and\u00a0timing<\/strong>\u00a0excellence,<\/strong>\u00a0thereby improving productivity and running more operationally efficient.<\/p>\n

       <\/p>\n","protected":false},"excerpt":{"rendered":"

      WHAT COULD BE DIFFERENT AROUND HERE? It was his 2-year anniversary as owner of Freddie\u2019s Fast Falafel, a standalone quick serve restaurant (QSR) specializing in Mediterranean foods and beverages that can be eaten on-the-go, including pita sandwiches and wraps. His restaurant concept had started out strong, but now was beginning to lag. Eddie, a loyal patron of Freddie\u2019s since the day they had opened, came in one day and shared, \u201cHey Freddie, lately my orders have been mis-packed and the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"http:\/\/thepongroup.com\/delphi\/wp-json\/wp\/v2\/posts\/2221"}],"collection":[{"href":"http:\/\/thepongroup.com\/delphi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/thepongroup.com\/delphi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/thepongroup.com\/delphi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/thepongroup.com\/delphi\/wp-json\/wp\/v2\/comments?post=2221"}],"version-history":[{"count":1,"href":"http:\/\/thepongroup.com\/delphi\/wp-json\/wp\/v2\/posts\/2221\/revisions"}],"predecessor-version":[{"id":2225,"href":"http:\/\/thepongroup.com\/delphi\/wp-json\/wp\/v2\/posts\/2221\/revisions\/2225"}],"wp:attachment":[{"href":"http:\/\/thepongroup.com\/delphi\/wp-json\/wp\/v2\/media?parent=2221"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/thepongroup.com\/delphi\/wp-json\/wp\/v2\/categories?post=2221"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/thepongroup.com\/delphi\/wp-json\/wp\/v2\/tags?post=2221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}