{"id":2282,"date":"2020-12-23T04:32:52","date_gmt":"2020-12-23T04:32:52","guid":{"rendered":"http:\/\/thepongroup.com\/delphi\/?p=2282"},"modified":"2020-12-23T04:32:52","modified_gmt":"2020-12-23T04:32:52","slug":"are-digital-menu-boards-really-good-for-driving-business-growth","status":"publish","type":"post","link":"http:\/\/thepongroup.com\/delphi\/are-digital-menu-boards-really-good-for-driving-business-growth\/","title":{"rendered":"ARE DIGITAL MENU BOARDS REALLY GOOD FOR DRIVING BUSINESS GROWTH?"},"content":{"rendered":"<h4><img class=\"alignleft size-medium wp-image-2283\" src=\"http:\/\/thepongroup.com\/delphi\/wp-content\/uploads\/2020\/12\/are-digital-menu-boards-really-good-for-driving-business-growthirr-3-year-period-300x220.jpg\" alt=\"\" width=\"300\" height=\"220\" srcset=\"http:\/\/thepongroup.com\/delphi\/wp-content\/uploads\/2020\/12\/are-digital-menu-boards-really-good-for-driving-business-growthirr-3-year-period-200x146.jpg 200w, http:\/\/thepongroup.com\/delphi\/wp-content\/uploads\/2020\/12\/are-digital-menu-boards-really-good-for-driving-business-growthirr-3-year-period-300x220.jpg 300w, http:\/\/thepongroup.com\/delphi\/wp-content\/uploads\/2020\/12\/are-digital-menu-boards-really-good-for-driving-business-growthirr-3-year-period-400x293.jpg 400w, http:\/\/thepongroup.com\/delphi\/wp-content\/uploads\/2020\/12\/are-digital-menu-boards-really-good-for-driving-business-growthirr-3-year-period.jpg 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>A CLOSER LOOK AT THE TRUE ROI OF DIGITAL MENU BOARDS<\/h4>\n<p>Digital menu boards are becoming increasingly popular in\u00a0<strong>quick serve<\/strong>\u00a0and\u00a0<strong>fast casual restaurants<\/strong>, as well as in\u00a0<strong>convenience stores<\/strong>. Why? Because the benefits of this technology to these businesses are\u00a0<strong>far-reaching<\/strong>\u00a0and can have a\u00a0<strong>significant\u00a0<\/strong>impact on sales and operational efficiency. The purpose of this discussion is to provide restaurant and convenience store operators with some\u00a0<strong>real-world data<\/strong>\u00a0on the financial returns that can be expected from implementing digital menu boards.<\/p>\n<p>The\u00a0<strong>benefits<\/strong>\u00a0of digital menu boards over static can be generally organized into two groups:\u00a0<strong>hard<\/strong>\u00a0(quantitative) benefits and\u00a0<strong>soft<\/strong>\u00a0(qualitative) benefits. Over the past several years, industry research, as well as our own customer experience, has shown\u00a0<strong>measurable<\/strong>\u00a0quantitative and qualitative benefits associated with implementing digital menus.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A CLOSER LOOK AT THE TRUE ROI OF DIGITAL MENU BOARDS Digital menu boards are becoming increasingly popular in\u00a0quick serve\u00a0and\u00a0fast casual restaurants, as well as in\u00a0convenience stores. Why? Because the benefits of this technology to these businesses are\u00a0far-reaching\u00a0and can have a\u00a0significant\u00a0impact on sales and operational efficiency. The purpose of this discussion is to provide restaurant and convenience store operators with some\u00a0real-world data\u00a0on the financial returns that can be expected from implementing digital menu boards. The\u00a0benefits\u00a0of digital menu boards over static [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"http:\/\/thepongroup.com\/delphi\/wp-json\/wp\/v2\/posts\/2282"}],"collection":[{"href":"http:\/\/thepongroup.com\/delphi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/thepongroup.com\/delphi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/thepongroup.com\/delphi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/thepongroup.com\/delphi\/wp-json\/wp\/v2\/comments?post=2282"}],"version-history":[{"count":1,"href":"http:\/\/thepongroup.com\/delphi\/wp-json\/wp\/v2\/posts\/2282\/revisions"}],"predecessor-version":[{"id":2284,"href":"http:\/\/thepongroup.com\/delphi\/wp-json\/wp\/v2\/posts\/2282\/revisions\/2284"}],"wp:attachment":[{"href":"http:\/\/thepongroup.com\/delphi\/wp-json\/wp\/v2\/media?parent=2282"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/thepongroup.com\/delphi\/wp-json\/wp\/v2\/categories?post=2282"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/thepongroup.com\/delphi\/wp-json\/wp\/v2\/tags?post=2282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}