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Digital menu boards\u00a0are no longer a\u00a0futuristic<\/strong>\u00a0concept. They are in drive thru\u2019s and inside restaurants, becoming a\u00a0no-brainer<\/em>\u00a0decision for many QSRs wanting to stay current with today\u2019s technology. The question is no longer\u00a0if<\/strong>\u00a0you should upgrade to a digital menu board, but\u00a0when<\/strong>\u00a0you should make that upgrade.<\/p>\nMoreover, this\u00a0new<\/strong>\u00a0way of showcasing a restaurant\u2019s food and beverage is starting to show the\u00a0good<\/strong>\u00a0and\u00a0bad<\/strong>\u00a0trends in menu promotion.<\/p>\n To help you in making the\u00a0best<\/strong>\u00a0out of the inevitable switch or in updating what you already have, use these\u00a0three<\/strong>\u00a0concepts when making your digital menu board decision.<\/p>\n Digital displays are now replacing older menu boards, although they are definitely not cheaper, they are considerably more cost-effective. With that said, here is what you are paying for:<\/p>\n 1.\u00a0An inevitable future.<\/strong>\u00a0Society won\u2019t be going back in time, only forward. Digital displays and technology will\u00a0transform<\/strong>\u00a0brick-and-mortar. You can choose to make the upgrade to a digital menu board\u00a0now<\/strong>\u00a0or\u00a0later,<\/strong>\u00a0but you\u00a0will<\/strong> be doing it.<\/p>\n 2.\u00a0Easy customization.<\/strong>\u00a0Digital menu boards can\u00a0efficiently<\/strong>\u00a0change out items and update text. It is\u00a0impossible<\/strong>\u00a0to lose a letter to a sign, and\u00a0easy<\/strong>\u00a0to add or take away items. There’s\u00a0no<\/strong>\u00a0more sending an employee outside to flip the menu for the next day part \u2014 it can\u00a0all<\/strong> be done from a computer.<\/p>\n 3.\u00a0Less labor.<\/strong>\u00a0You can keep your crew focused on tasks at hand, not stopping what needs to be done to go\u00a0outside<\/strong>\u00a0and update some signage. It\u2019s also a\u00a0lot<\/strong>\u00a0more efficient to simply update the back end of a menu, instead of waiting on new panels to come in, finding out\u00a0one<\/strong>\u00a0of them is broken, returning it, ordering a new one, etc.<\/p>\n In the fast-casual and quick-service restaurants you walk into that already have digital menu boards, some most likely have\u00a0too<\/strong>\u00a0much going on, or too little.<\/p>\n A lot of visuals today are represented by icons or simplistic images. But, if your menu is all looks and no personality, customers will\u00a0not<\/strong>\u00a0understand what they are looking at, and you may\u00a0lose<\/strong>\u00a0sales opportunities. Detailed images of your food, people enjoying your food, and chefs making your food are pleasing to the eyes. But if that\u2019s the\u00a0only<\/strong>\u00a0thing to be seen on the menu, people will forget they are supposed to order, and will only see a slideshow of food.<\/p>\n Manuals, directions, brochures, and other explanatory literature use a lot of text to get a point across, because that\u2019s the\u00a0easiest<\/strong>\u00a0way to communicate an idea. However, people read those things usually because they\u00a0have<\/strong>\u00a0to, not for fun. Too many descriptions of your food leaves customers sitting at your menu, reading, instead of buying\u2014making for a less efficient business.<\/p>\n By\u00a0balancing<\/strong>\u00a0a combination of easy-to-understand icons, captivating graphics, and helpful, to-the-point content, you have the ingredients for a\u00a0perfect<\/strong>\u00a0menu. That perfect menu will have exponential ROI on your digital menu board investment.<\/p>\n Buffalo Wild Wings uses their digital screens to display interactive games for customers. Because they do a good job of using their digital screens, BWW is\u00a0top-of-mind<\/strong>\u00a0for gathering, socializing, and enjoying games\/sports.<\/p>\n Take that BWW example and run with it. How can\u00a0your<\/strong>\u00a0restaurant engage with your customers? What do\u00a0you<\/strong>\u00a0want\u00a0your<\/strong>\u00a0restaurant to be known for? Making your customers\u2019 dining experience a\u00a0fun<\/strong>\u00a0one is a\u00a0key<\/strong>\u00a0factor in becoming a top-of-mind brand. Use your digital menu display the\u00a0right<\/strong>\u00a0way by interacting with those who look at your menu.<\/p>\nFIGHT FIRE WITH FIRE<\/h4>\n
USE THE GOLDILOCKS PRINCIPLE<\/h4>\n
MAKE IT FUN<\/h4>\n