{"id":2296,"date":"2020-12-23T04:46:27","date_gmt":"2020-12-23T04:46:27","guid":{"rendered":"http:\/\/thepongroup.com\/delphi\/?p=2296"},"modified":"2020-12-23T04:46:27","modified_gmt":"2020-12-23T04:46:27","slug":"climbing-to-the-top-of-the-fast-food-chain-with-ltos","status":"publish","type":"post","link":"http:\/\/thepongroup.com\/delphi\/climbing-to-the-top-of-the-fast-food-chain-with-ltos\/","title":{"rendered":"CLIMBING TO THE TOP OF THE (FAST) FOOD CHAIN WITH LTOS"},"content":{"rendered":"<h4>MAKE THE MOST OF LTOS WITH POSITIONING AND STRATEGIC MENU DISPLAYS<\/h4>\n<p><img class=\"alignleft size-full wp-image-2297\" src=\"http:\/\/thepongroup.com\/delphi\/wp-content\/uploads\/2020\/12\/fotolia_101557845_xs-with-lto-sticker503ee43920314e0d95ddac3c8a5773bf.png\" alt=\"\" width=\"240\" height=\"148\" srcset=\"http:\/\/thepongroup.com\/delphi\/wp-content\/uploads\/2020\/12\/fotolia_101557845_xs-with-lto-sticker503ee43920314e0d95ddac3c8a5773bf-200x123.png 200w, http:\/\/thepongroup.com\/delphi\/wp-content\/uploads\/2020\/12\/fotolia_101557845_xs-with-lto-sticker503ee43920314e0d95ddac3c8a5773bf.png 240w\" sizes=\"(max-width: 240px) 100vw, 240px\" \/>As the QSR industry faces\u00a0<strong>technological<\/strong>\u00a0pivots, its customer base now craves\u00a0<strong>new experiences<\/strong>\u00a0within every combo meal. While some fast food restaurants insist on sticking to their\u00a0<strong>original<\/strong>\u00a0selling points, some are taking\u00a0<strong>advantage<\/strong>\u00a0of this change.<\/p>\n<p>Take Arby\u2019s and Starbucks, for example. Arby\u2019s introduction of the \u201cLiger\u201d shake and its use of venison in the drive-thru have caused quite the\u00a0<strong>buzz<\/strong>\u00a0during lunch hours. Starbucks\u2019 \u201cunicorn shake\u201d flooded Facebook news feeds when it hit menus. Showcasing those exclusive items on the menu proved to be a\u00a0<strong>genius<\/strong>\u00a0marketing move, where customers are still\u00a0<strong>radiating<\/strong>\u00a0<strong>triumph<\/strong>\u00a0over smugly eating venison in the employee lunch room, or casually sipping a\u00a0<strong>rainbow<\/strong>\u00a0<strong>frap<\/strong>\u00a0on the way to the corporate office.<\/p>\n<p>These companies\u2019 tactics of positioning these items as unique LTOs proved\u00a0<strong>extremely<\/strong>\u00a0beneficial, but how exactly did they do it? Those food items are trendy, but they are still either sliced up deli meats or pure sugar, or both. Without a method behind these new foods, they would have lived out their lives as just another thing on the menu.<\/p>\n<p>Their method is actually a tactful formula:<\/p>\n<h5>POSITION YOUR FOOD ITEM AS GROUNDBREAKING AND NEW + REPETITIVELY TALK ABOUT IT\/SHOW IT OFF AS AN LTO = CUSTOMER INTERACTIONS, SOCIAL MEDIA BUZZ, INCREASED BRAND AWARENESS.<\/h5>\n<p>It isn\u2019t just\u00a0<strong>exciting<\/strong>\u00a0<strong>new<\/strong>\u00a0food that helps increase QSR popularity. Up-selling\/reminding customers that the product is\u00a0<strong>available<\/strong>\u00a0and\u00a0<strong>ready<\/strong>\u00a0for experiencing, and visually\u00a0<strong>promoting<\/strong> the item is the catalyst to consumers turning their attentions to QSR brands. Will your QSR be next?<\/p>\n<p>If you need help in promoting\u00a0<strong>your<\/strong>\u00a0products, contact us about one of\u00a0<strong>our<\/strong>\u00a0Order Confirmation Systems, Indoor or Outdoor Digital Menu Boards to best advertise\u00a0<strong>your<\/strong>\u00a0latest and greatest food items.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MAKE THE MOST OF LTOS WITH POSITIONING AND STRATEGIC MENU DISPLAYS As the QSR industry faces\u00a0technological\u00a0pivots, its customer base now craves\u00a0new experiences\u00a0within every combo meal. While some fast food restaurants insist on sticking to their\u00a0original\u00a0selling points, some are taking\u00a0advantage\u00a0of this change. Take Arby\u2019s and Starbucks, for example. Arby\u2019s introduction of the \u201cLiger\u201d shake and its use of venison in the drive-thru have caused quite the\u00a0buzz\u00a0during lunch hours. Starbucks\u2019 \u201cunicorn shake\u201d flooded Facebook news feeds when it hit menus. Showcasing those [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"http:\/\/thepongroup.com\/delphi\/wp-json\/wp\/v2\/posts\/2296"}],"collection":[{"href":"http:\/\/thepongroup.com\/delphi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/thepongroup.com\/delphi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/thepongroup.com\/delphi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/thepongroup.com\/delphi\/wp-json\/wp\/v2\/comments?post=2296"}],"version-history":[{"count":1,"href":"http:\/\/thepongroup.com\/delphi\/wp-json\/wp\/v2\/posts\/2296\/revisions"}],"predecessor-version":[{"id":2298,"href":"http:\/\/thepongroup.com\/delphi\/wp-json\/wp\/v2\/posts\/2296\/revisions\/2298"}],"wp:attachment":[{"href":"http:\/\/thepongroup.com\/delphi\/wp-json\/wp\/v2\/media?parent=2296"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/thepongroup.com\/delphi\/wp-json\/wp\/v2\/categories?post=2296"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/thepongroup.com\/delphi\/wp-json\/wp\/v2\/tags?post=2296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}