{"id":2302,"date":"2020-12-23T04:53:17","date_gmt":"2020-12-23T04:53:17","guid":{"rendered":"http:\/\/thepongroup.com\/delphi\/?p=2302"},"modified":"2020-12-23T04:53:17","modified_gmt":"2020-12-23T04:53:17","slug":"the-psychology-behind-confirming-lunch","status":"publish","type":"post","link":"http:\/\/thepongroup.com\/delphi\/the-psychology-behind-confirming-lunch\/","title":{"rendered":"THE PSYCHOLOGY BEHIND CONFIRMING LUNCH"},"content":{"rendered":"

USING ORDER CONFIRMATION SYSTEMS TO GET CUSTOMERS TO TRUST YOUR BRAND<\/strong><\/h4>\n

Quick Service Drive Thrus influence their customers on a\u00a0very<\/strong>\u00a0large scale. That vanilla shake your drive thru presenter handed to a customer may have been the perfect ending to the ultimate first date. Your drive thru may be the only one an elderly customer has gone to for his morning coffee for the last three decades. In a busy lunch time shift, an order may have been missing a side of fries, ruining a customer\u2019s 30-minute break from a job she hates.<\/p>\n

THERE IS A LOT OF FAST FOOD PSYCHOLOGY THAT GOES INTO YOUR DRIVE THRU.<\/strong><\/p>\n

Most think of the drive thru\u00a0only<\/strong>\u00a0as a way to get fast food. That assumption is correct, but there is a psychological tie to placing an order. Placing an order, and essentially receiving feedback on that order as being correct or incorrect, traces back to a basic human need.<\/p>\n

That human need is esteem\u2014as in the esteem aspect in Maslow\u2019s hierarchy of needs. This esteem means that all humans need to have effective communications between others.<\/p>\n

The idea that a person is being\u00a0heard<\/strong>\u00a0and their needs are being\u00a0addressed<\/strong>\u00a0is\u00a0with an order confirmation system. This fast food psychology\u2014the use of an order confirmation system\u2014fulfills that foundational human need.<\/p>\n

An example: a customer gives their order to a drive thru with an order confirmation system (or OCS), and that OCS reflects every part of his\/her order. If there is a discrepancy, the OCS\u00a0immediately<\/strong>\u00a0makes the corrections the customer asked for. That simple itemized list provides the customer with\u2026<\/p>\n

    \n
  1. Peace of mind<\/strong>\u00a0in knowing their order will come out the way they asked for it<\/li>\n
  2. A\u00a0positive<\/strong>\u00a0sense of communication with the restaurant. The drive thru listened closely to the customer\u2019s needs and addressed them correctly<\/li>\n
  3. Trust<\/strong>\u00a0in that drive thru for future times of hunger or other needs<\/li>\n<\/ol>\n

    You might ask\u00a0why<\/strong>\u00a0this concept of fast food psychology\u00a0can\u2019t be addressed without an OCS. It is human to make many errors, and repeating an order back to a customer has countless pitfalls involved, especially with a legacy speaker\/headset system. That idea also slows down the drive thru process, which would slow speed-of-service during peak hours. Both opposing views lose money for your business.<\/p>\n

    \"\"The use of an order confirmation system doesn\u2019t just\u00a0help<\/strong>\u00a0your kitchen avoid customer recoveries, it addresses people\u2019s\u00a0mental necessities<\/strong>. Using an OCS gives your restaurant the chance to address the bigger picture: getting customers to\u00a0trust,<\/strong>\u00a0depend on<\/strong>, and\u00a0need\u00a0<\/em>your brand. Aside from your store\u2019s food quality, prices, profits, and other numerical values, an OCS brings fast food psychology to your combo meal without tomatoes.<\/p>\n","protected":false},"excerpt":{"rendered":"

    USING ORDER CONFIRMATION SYSTEMS TO GET CUSTOMERS TO TRUST YOUR BRAND Quick Service Drive Thrus influence their customers on a\u00a0very\u00a0large scale. That vanilla shake your drive thru presenter handed to a customer may have been the perfect ending to the ultimate first date. Your drive thru may be the only one an elderly customer has gone to for his morning coffee for the last three decades. In a busy lunch time shift, an order may have been missing a side […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"http:\/\/thepongroup.com\/delphi\/wp-json\/wp\/v2\/posts\/2302"}],"collection":[{"href":"http:\/\/thepongroup.com\/delphi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/thepongroup.com\/delphi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/thepongroup.com\/delphi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/thepongroup.com\/delphi\/wp-json\/wp\/v2\/comments?post=2302"}],"version-history":[{"count":1,"href":"http:\/\/thepongroup.com\/delphi\/wp-json\/wp\/v2\/posts\/2302\/revisions"}],"predecessor-version":[{"id":2304,"href":"http:\/\/thepongroup.com\/delphi\/wp-json\/wp\/v2\/posts\/2302\/revisions\/2304"}],"wp:attachment":[{"href":"http:\/\/thepongroup.com\/delphi\/wp-json\/wp\/v2\/media?parent=2302"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/thepongroup.com\/delphi\/wp-json\/wp\/v2\/categories?post=2302"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/thepongroup.com\/delphi\/wp-json\/wp\/v2\/tags?post=2302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}