{"id":2308,"date":"2020-12-23T05:15:08","date_gmt":"2020-12-23T05:15:08","guid":{"rendered":"http:\/\/thepongroup.com\/delphi\/?p=2308"},"modified":"2020-12-23T05:15:08","modified_gmt":"2020-12-23T05:15:08","slug":"action-packed-signage-all-it-takes-is-some-rephrasing","status":"publish","type":"post","link":"http:\/\/thepongroup.com\/delphi\/action-packed-signage-all-it-takes-is-some-rephrasing\/","title":{"rendered":"ACTION-PACKED SIGNAGE: ALL IT TAKES IS SOME REPHRASING"},"content":{"rendered":"
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Farm fresh eggs poster, card on yellow vintage rusty metal background with chicken. Retro typography style. Vintage vector design.<\/p><\/div>\n

GIVE YOUR PRODUCTS NEW VOICE BY CHANGING THEIR NAMES AND DESCRIPTIONS<\/strong><\/h4>\n

PRODUCT ADVERTISING HAS COME A LONG WAY…<\/h4>\n

…since the \u201cVitameatavegamin\u201d days. Many brands have evolved over the years with numerous… creative campaigns, all aiming to fit pop culture trends. However,\u00a0many<\/strong>\u00a0companies\u2019\u00a0core\u00a0<\/strong>products stand\u00a0statuesque<\/strong>; the foundations of most established brands are still there.<\/p>\n

ORIGINALITY IS STILL KING.<\/h5>\n

McDonald\u2019s Big Mac, Coca-Cola Classic, and others have essentially tried it\u00a0all\u00a0<\/strong>in brand messaging terms. The Big Mac went from\u00a0cheap\u00a0<\/strong>to\u00a0great value<\/strong>\u00a0to\u00a0fresh ingredients<\/strong>, while Coke took the leap from\u00a0healthy\u00a0<\/strong>to\u00a0happiness\u00a0<\/strong>inducing.<\/p>\n

Today\u2019s trends focus on unique experiences\u00a0<\/strong>and\u00a0original,<\/strong>\u00a0earthy brand messages. Restaurants and stores boasting the words \u201chand-made<\/strong>\u201d and \u201ctrailblazing<\/strong>\u201d are dominating today\u2019s market share, while continuing to sell the same things they have been selling. Besides\u00a0subtle<\/em> recipe or production changes, many of the products being advertised in this light haven\u2019t changed drastically for these new trends.<\/p>\n

HERE\u2019S THEIR LOOPHOLE:<\/h5>\n

The products or menu items speak to this new trend of locally sourced newness. Change your drive thru\u2019s\u00a0three\u00a0<\/strong>cookies for the price of\u00a0two\u00a0<\/strong>into \u201cfresh out the oven\u201d, and highlight an entr\u00e9e by slapping on \u201cChef\u2019s Favorite!\u201d. Sell\u00a0more\u00a0<\/strong>products in your C-Store with\u00a0actionable language\u00a0<\/strong>instead of\u00a0boasting low prices\u00a0<\/strong>and cut-and-dry titles, and become\u00a0relevant\u00a0<\/strong>to the more abundant audiences you have been dreaming of.<\/p>\n

DON’T CHANGE THE GAME, CHANGE THE\u00a0NAME.<\/em><\/h5>\n

If your products seem to be selling\u00a0worse\u00a0<\/strong>than your competitors, don\u2019t give up on what you\u2019re selling. Drop the\u00a0messaging\u00a0<\/strong>your products currently use, and make way for\u00a0more dynamic language<\/strong>\u00a0that speaks to today\u2019s trends. All it may take is selling your products in a different light\u2014a more delicious, unique light.<\/p>\n","protected":false},"excerpt":{"rendered":"

GIVE YOUR PRODUCTS NEW VOICE BY CHANGING THEIR NAMES AND DESCRIPTIONS PRODUCT ADVERTISING HAS COME A LONG WAY… …since the \u201cVitameatavegamin\u201d days. Many brands have evolved over the years with numerous… creative campaigns, all aiming to fit pop culture trends. However,\u00a0many\u00a0companies\u2019\u00a0core\u00a0products stand\u00a0statuesque; the foundations of most established brands are still there. ORIGINALITY IS STILL KING. McDonald\u2019s Big Mac, Coca-Cola Classic, and others have essentially tried it\u00a0all\u00a0in brand messaging terms. The Big Mac went from\u00a0cheap\u00a0to\u00a0great value\u00a0to\u00a0fresh ingredients, while Coke took the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"http:\/\/thepongroup.com\/delphi\/wp-json\/wp\/v2\/posts\/2308"}],"collection":[{"href":"http:\/\/thepongroup.com\/delphi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/thepongroup.com\/delphi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/thepongroup.com\/delphi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/thepongroup.com\/delphi\/wp-json\/wp\/v2\/comments?post=2308"}],"version-history":[{"count":1,"href":"http:\/\/thepongroup.com\/delphi\/wp-json\/wp\/v2\/posts\/2308\/revisions"}],"predecessor-version":[{"id":2310,"href":"http:\/\/thepongroup.com\/delphi\/wp-json\/wp\/v2\/posts\/2308\/revisions\/2310"}],"wp:attachment":[{"href":"http:\/\/thepongroup.com\/delphi\/wp-json\/wp\/v2\/media?parent=2308"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/thepongroup.com\/delphi\/wp-json\/wp\/v2\/categories?post=2308"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/thepongroup.com\/delphi\/wp-json\/wp\/v2\/tags?post=2308"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}