By Natasha Bandoquillo

Social Media has been around for years, but now with the emergence of influencers and the ever-changing landscape, it’s easy to get left behind.

I always tell my clients the importance of social media because it is great for SEO (you are linking your website on some heavy-hitters), is easy for anyone to get in touch with you, and can be a great branding tool.

That is, if you know how to do it.

I get it. There’s so many platforms to keep up with – Twitter, Instagram, TikTok, Facebook, Snapchat, Google My Business…which is the most important one?

And the answer is: ALL OF THEM.

You have different audiences on all of them, and people are all different. Some prefer a social media platform to the other, or when they’re searching for your business, they want to see consistency. So if you haven’t updated your Twitter or Instagram in years but your Facebook is updated maybe once a week, it’s not looking good.

If you aren’t topical or being socially aware on your social media platform, but your other competitors are, you’re looking pretty careless to someone who is researching your business.

My philosophy is if you don’t innovate, you’ll be left behind. A lot of my clients are resistant or can’t understand social media, which is why they come to PON for help. It’s a low cost way to advertise and brand your business and I can’t recommend it enough.

You need a little bit of everything, and this is a great place to start. Let us know if we can help!