1. Improve Ad Relevance: One of the essential aspects of any successful ad campaign is ensuring its relevance. This means that your ads should be tailored to the needs and interests of your target audience. You can achieve this by conducting thorough market research to understand the preferences, behavior, and habits of your target audience.
2. Use Appropriate Keywords: Keywords are crucial when it comes to creating effective Google ads. Ensure that you use relevant keywords that match what people are searching for on Google. Also, try using long-tail keywords as they tend to have lower competition, making them more cost-effective.